We teach foreign-language courses to people in business in Ireland. Also to professional associations for their members (e.g. lawyers) Most clients are companies who sell to the non-English speaking world.
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Our target market is decision-makers in companies, often in the training and/or HR Depts of companies, the people who make up their minds that they need or don't need language training for their colleagues. They usually make decisions that are objective i.e. based on factual needs. They are not much swayed by hype.
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