Not necessarily. If anything, "In pursuit of time well spent" would work well I think.
Cuéntanos a qué tipo de público quieres llegar
Hinterland is meant to be a master brand, which was devised after I realized that many of my friends, peers, and coworkers (as well as myself!) were/are lacking "quality" free time. Constantly distracted by our phones, computers, and work, many of us forgot to set aside time to simply let our minds wander... To find joy in leisurely pursuits... Hobbies, creativity, quality human connection...
Since I began exploring/writing about the subject, I have jokingly referred to myself as a Leisure Expert. :)
Though initially I hope to simply share what I've learned about the idea of "hinterland" (one's pursuits outside of professional/family obligations), I also plan to build out sub-brands. Some of these may include: a home goods retail store (think: "museum of leisure goods"!), clothing (think: leisure garments), a hotel or guesthouse, and/or beach cafe.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
I'd like to explore the following colors:
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan