We sell concealed carry clothing (blouses and dresses) for women who want to dress fashionably and carry small caliber guns safely.
Gun is carried in "holster" sewn on to clothing under the arm. Butt of gun (grip, handle) is facing forward. So, envision gun under left arm and grasping gun with right hand in order to draw and shoot.
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Demographics: 20s-30s females who are both fashion and safety conscious; typically feel uncomfortably carrying in purses or fanny packs that can be snatched or accessed by children/strangers. Attitudes lean towards strong, independent, intelligent, self-reliant, refusal to be a victim. Desire to have it all: to be both feminine and to protect herself. Our slogan is, "Safety Smart, Carry Smart" but it does not have to be incorporated into the design
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