Do I have a challenge for you! We need a logo that's hip but classy, current but timeless, conveys Christian values but not in an obvious way.
Our target population is primarily female, aged 15-24, typically of limited education (high school student, high school dropout, high school grad), but we also serve young men, so the logo should be youthful (but not childish) and appealing to both men and women.
We do not discriminate on age, gender, race, religion, sexual orientation, disabily, country of origin, etc.
The logo must also be appealing to potential donors, who are mostly mature adults and Christians.
Although we are Christian and pro-life, we are limited in what imagery we can use because we are reaching out to a population that may or may not want to carry a pregnancy to term. So, for example, our logo cannot contain any obvious Christian symbols (no crosses) but lesser known Christian images may be acceptable. Similarly, the logo should not contain obvious pro-life images (fetuses, babies, mother and child, etc.).
We've been playing with a logo that could be used as the "o" in "hope", and we've been playing with the words "Center of Hope" in block form (see uploaded example). A symbol that could be used both as part of the name (as described) or stand alone as a logo would be great.
The logo will be used for all the usual business applications (brochures, business cards, stationery, signs, print advertisements, website), imprintable items (t-shirts and pens) and it must be something that can be embroidered on a golf shirt.
Ideally, the logo should convey the Christian virtues of hope, love and faith.
Three files are attached...First, the one titled "example" gives you an idea of the block format we've been toying with. Second, the one titled "example 2" is a rough concept that came in - the layout, font and basic colors have potential, the heart is rough but the idea is appealing, the anchor (for hope) may or may not work. There are concerns that a heart alone is not distinctive enough but the anchor received mixed reviews. Regardless, color needs to be added to both the heart and anchor. The last - "old logo" - is what has been used in the past but is all wrong (note Cross and baby face).