The general public (I know enough to know that this is an idiotic answer for most businesses--I am a marketing copywriter--but it isn't for this one).
I am looking for a logo that conveys the power of Witnessed Mediation. Witnessed Mediation is based on Nonviolent Communication, which helps disputants connect with the feelings and needs underneath their positions, stances, or strategies.
When two people on opposite sides of a tough social issue or incident come together and reach a place of understanding, the process can impact and help heal everyone who witnesses it. Hence, the power of Witnessed Mediation.
I am imagining something like an eye behind two hands shaking, but I am happy to throw this out to folks who really know design, as that's not my strongest suit.