We are a small start up company that is using Web 2.0 technology to develop an application for businesses that will help Sales and Marketing professionals increase revenue in a more cost effective manner. Hence, the DRE stands for Driving Revenue Efficiently (which is our tagline).
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Sales and Marketing professionals that sell complex products with long sales cycles (i.e. 12 months). For example, software vendors selling database solutions. The VP of Marketing, or the VP of Sales will most likely be the buyer of our solutions.
I have an existing logo that shows a bar graph that increases over time and has DRE Software, Inc. ligned up underneath. There are three colors in the bar graph, but that might be too many.
But overall I like the theme of a design showing revenue increasing over time, which aligns with the theme of the brand.
Overall, I like creativity, but I want the design to be simple and sophisticated.
The application will be web based. It and the website will mostly likely have the color blue as the dominate color throughout.
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