Choccie Bar is a luxury chocolate business. The target audience is anyone with disposable income who enjoys eating chocolate or giving it as gifts to friends and loved ones. The product lines will also be geared towards businesses which send out luxury corporate gifts and hotels which like to spoil guests with chocolates in their rooms etc. Think Hotel Chocolat (http://www.hotelchocolat.co.uk) or Thorntons as it was fifteen years ago. The chocolates will not be priced prohibitively but they will cost more than your average Cadburys bar or box of Milk Tray.
The chocolates themselves melt in the mouth. They are yummy, creamy and utterly luxurious and they come in all shapes and sizes with delectable fillings which (so far) seduce all who taste them. The chocolate is thick and generous and gorgeous to look at but the most seductive quality is the taste. There is plenty of pretty confectionary about but none so downright scrumptious as Choccie Bar.
Choccie Bar is a descriptor - the signature product of Choccie Bar is (obviously) a chocolate bar. The chocolate bar is a myriad of chocolate bar options all following the same design but in a number of sizes. These include a complimentary tiny chocolate bar as a promotional gift, a snack size, a slightly bigger “watching telly with the family” size and a giant party-sized bar. These are either solid in any chocolate (milk, dark or white) or filled with any number of fondants, pralines and crèmes.
Although it is starting small as a hand-made chocolate retailer, the name Choccie Bar is not supposed to be cutesy, more aspirational - the natural progression of this business will be to progress to a chic, cafe-culture chocolate house, (a chocolate bar, if you will) serving every hot and cold chocolate drink you can imagine along with fabulous coffees, teas and snacks including chocolate bars and treats. The cafes will also provide retail outlets for the choccie bar product lines.
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