I would like to incorporate a nautical theme to the imagery... a large sailing ship, sails, imagery that implies a purposeful journey with intentional direction.-- OR Consider a HORIZON!
We help our clients to get and stay "on course" in their lives, and I want the branding to echo the power of that metaphor.
Tone & Voice: Witty, wise, professional, & fun
Words to describe our brand: Compassion, wisdom, fun, beautiful
Embrace white space, simplicity, and elegance.
Messaging: Getting on course with your life; Living Intentionally with presence and purpose; Creating more meaning in your life, and improving your methods for getting the right things done.; Create clarity about where you are, define direction about where you're going, focus forward on the actions that will get you there.
Positioning: Not about doing more faster; Focus on getting the right things done easily and well.
Abstract treatments are encouraged.
Triangular sails preferred to square sails on ships. NO STEAM SHIPS.
Avoid the ornate or overly complex.
Show power, intentionality, direction.