Hyvä merelle hyvä sinulle (eng. traslation: good for the sea good for you)
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We are selling ecological detergents.
The product we are branding has a strong cleaning powers and is entirely bio-degradable and suitable for any surface that can withstand water. Cleans gently yet effective without aggressive chemicals.
The product is purposed to reach the category of people who spend their time outside in nature; they are nature lovers and value the fact that the product is friendly to the environment.
The product is aimed to be released on the Finnish market. People love to spend time outside here especially during summer. The customer profile is: people who spend most of the time in the sea, by the sea, boat people, and cottage house people. They will use the product for example in the cottage house and they are extremely careful to choose the safe for the nature way of cleaning including the boats.
The product represents the fun and easy going time in nature. Might be associated with the sun, water, vacations, just fun outside, nature. The design represents that the product is trustworthy.
Meriren is a name associated with the sea (“meri” means sea in Finnish)
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Limpieza y mantenimiento
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