3-28-16 UPDATE TO BRIEF
We have seen some great designs. Many designs have used a heart and mattress as the core concept. While some of these work, they start to give off a vacation/ honeymoon feel. We would like to start seeing some alternatives. Try using people sleeping, moons, sleepy caps, zzzz's, stars, sunsets etc...
The words Love My Bed will be under the logo, so we are not sure we need to repeat it with the image.
In addition a big selling point to our mattress is that it is environmentally friendly. We would like to see some leafs, trees, and corresponding environment symbols incorporated.
I would like to see the color green used in some variations.
If you have a great idea using hearts and mattresses please continue to submit them as well.
We are a new mattress company. We are planning to sell our product online, direct to consumer.
We are looking for a new logo design. Please use pantone colors for this logo, and you may use any colors you chose.
Our target market is Females ages 30-45, and males, ages 35-50. Our product is best marketed to forward-thinking, tech type individuals who are constantly looking for the next big advancement. The brand name is: LoveMyBed. It is a revolutionary sleep surface by Duralastic TM, and the future of foam.
Our product allows for: 1) no more bed bugs, dust mites, or allergens. 2) it is fully washable with water 3) allows the consumer to sleep ten degrees cooler at night 4) is fully breathable 5) is fully recyclable up to 5 times 6) the first sanitary sleep product to come to market
Our competition are companies like Casper, Tuft And Needle, Helix Sleep, Yoga Bed, and Leesa bed.
Please see attachments for further information on the product.