The logo should represent the values we described above.
We thought about an Elephant since it is a smart, sensitive and caring animal, and because we like it. Of course it is not necessity and we are open to other suggestions.
We also thought about the colors blue and orange, but here we are open to other colors as well. BUT, it shouldn't be too colorful, since we think that won't work with the minimalistic design.
Some additional information that might be helpful:
o green lifestyle, openness, minimalistic, indulgence, friends & family, loyalty, feeling of security, nature, sustainability, consciousness, eco-friendly
Things we don't like:
colors that do not reflect nature, eco-friendly, healthiness, simple,
images/ styles that are more related to mass market products.
Font that is not legible
styles that are too dull, dark, sterile
too much going on or playful or girly-girly.
typical “kitchen-product-design”- we want to be different.
flowers or any such kind, since it also should speak to male customers.