First, thank you for taking this project on and thank you for bringing
your art and creativity to the world. The following is just food for
thought (where I am coming from). Firehill the name comes from the old
Scottish words "law dun" which some believe to be the origin of
Loudoun (where I live and work).
My patron saint is Saint George who slayed a dragon according to
legend and whose red/white cross (I love) is still seen everywhere
(especially in the UK). My family history dates back to 11th century
England with heavy Norse influence (strong emotional ties to both). My
mother was a starving artist and I consider myself a modern day
warrior/gentlemen (Iraq vet and father of two beautiful little girls).
Located in the valley between the Blue Ridge Mountains and the
Catoctin Mountains sunrise and sunset is often a brilliant display of
red, orange, and yellow. The image of Firehill is a dynamic, awe
inspiring, and vibrant sunrise bursting through the clouds and over
the mountains lighting up the idyllic valley below.
My style and website will likely display: the brightest colors of
autumn, blue skies with lush green pastures below with a professional
appearance but an obvious artistic and creative influence. Firehill is
powerful, prestigious, relentless, energetic, and conveys the spirit
of freedom, revolution, and limitless potential.
Firehill may even be a bit scary like a vivid, blinding lightning bolt
and the accompanying thunder. But at its root is a strength that is
far more calm, steady, powerful, and caring that cannot be altered,
changed, or destroyed by anything thrown its way. While seemingly
simple and even appearing soft and smooth from a distance, up close it
is complex and daunting like the peaks of mountains. Firehill strives
to survive and thrive in atmospheres too harsh for most and dominate
environments ripe for the harvest.
The logo should be simple, yet profound to those with an eye for
finding the hidden meaning and symbolism. Examples: Dante – from a
small spark grows a powerful flame. Aurora. Solar flare dragon. Lots
of color but needs to be recognizable without color; shape and style
are important. Lastly, my brokerage (Keller Williams) is a simple red
and white brand with some black.
And while I want to stand out as different the logo should still
compliment the corporate image. My blog could shed more light on my
personality (http://www.firehill6.com) which is evident in the culture
and purpose of the Firehill Group.
My hope is that you have as much fun as possible and let the
creativity flow in capturing all of this in a logo. I need your help
and thank you in advance for what you do. I can't wait to see what