DealClipper.com provides local discount deals (like Groupon) and local coupons to smaller communities across the U.S. These communities typically are not served by the big national deal sites (e.g. the Groupon page/offer for the communities we serve frequently is identical from town to town - some national ad - definitely not local).
The primary audience: economically savvy shopper, mothers, housewives, primary shopper of the home.
Secondary audience: deal-savvy, adventurous deal hunters who are looking for activities like: golfing, skiing, concerts, hotels, resorts, spas, dining, arts & crafts.
Our brand logo should convey a (pre) shopping experience of engagement and entertainment (we'll have contests), without being a dumping ground for useless offers/deals/coupons.
About the dot com - we're on the fence about including .com in our logo. Key argument in favor is that we don't want to be confused with the printed sale circulars/tabs that have a similar name; we don't want to be viewed as print only.