Background on us: We are a family owned trucking business located in New Jersey. The business was founded 13 years ago by my father, but the expectation is the it will be run by my sisters and I in the future making it a mostly young (we are all in our 20's), female run business in a male dominated field. We transport shipping containers from the local port to distributors. Our target audience is made up of larger trucking and shipping companies, retailers (such as Kohl's, Trader Joe's, Costco, etc.) as well as potential drivers for our trucks. We are in a stage of rapid growth and are introducing ourselves to new clients and expanding our services.
Logo history: This would be our first logo. In the past we have only used a black and white stock image of a tractor trailer, which is the type of truck we use, along with our full company name. The image I uploaded is the closest I have found to the original stock image we used. We only used the truck image on business cards, checks and some letterhead and not as a consistent identifiable logo. Our old business cards were not done by a designer. They were a basic design done through the website of an office supply store that does printing.
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Diseño de inspiración
What we are looking for: We want to incorporate green, brown and white into a new logo. Since we have no previous experience with designing a logo, we are open to a variety of logo styles and options that incorporate a truck hauling a container and our name (at minimum the Delka). We do not want a design that is too abstract. Our company should be easily identifiable since we are in the process of introducing ourselves to new clients. It would be helpful if the design is eye catching enough to help attract new drivers, but also professional enough for our field.
Use of Logo: The newly designed logo will be used on business cards, letterhead, safety vests, advertisements, on the sides of our trucks, and later on in a website.
If you are interested in the contest and would like more information, please do not hesitate to contact me!
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