In Depth Outdoors is an online community that caters to anglers and hunters. In Depth Outdoors is often referred to by the acronym IDO. In Depth Outdoors has a TV program that airs under the same name on Fox Sports. The logo design we're after will be used on TV, internet and print.
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The logo sample I've provided is to be seen as a starting point. I don't want designers to feel that they're strictly limited to producing designs that look very similar/exactly like the sample. The sample does contain elements that we do consider mandatory; the acronym IDO, our full name In Depth Outdoors, the three category names below the logo FISH-ICE-HUNT. These three categories indicate the scope of our website.
We're looking for a well-balanced logo that DOES NOT contain DETAILED imagery or references to fish, deer or mountains. Designers are encouraged to add ABSTRACT references to the outdoors to the logo to further distinguish the logo as being used by a company that caters to anglers and hunters however an ABSTRACT reference to the outdoors is NOT required to be part of the logo design.
More than anything, be creative and play off of the design I've added to the contest. I will monitor the contest daily and will provide feedback on all submitted designs.
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