We are an existing high end caterer located in the Denver Metropolitan Area that is rebranding from the name “The Food Guy” to “Concepts Catering & Events”. We are rebranding due to new ownership and “The Food Guy” being the former owner, the name doesn’t fit.
The company prides itself on its creative and abstract philosophy. We take a unique approach to menu and event design. We invite each client into our office to do a tasting and design their event while they are here. We have no set menus and design every event to the individual clients tastes, & desires.
Our culinary goal is to create one of a kind events that focus on farm to table, local, organic, and fresh ideas that reflect each client’s vision. The event design staff assists and takes each client’s ideas and styles to design and execute the menu, décor, and service. We want the logo to reflect upscale, trendy, yet comfortable feel. We want to make sure that clients know we are high quality and down to earth but still have a high end appeal.
Target Audience: Concepts Catering & Events clientele encompasses weddings, social, non-profit, and corporate events. Our main clientele is brides and Office managers that are women between the ages of 23-55. We are also trying to expand the business to include more fundraisers and social events. We want a logo that appeals to women but not so feminine that men are turned off or not attracted to it.
Requirements: We don’t have a lot of requirements for the logo other than having a feminine feel that is not too over the top.
1. No cartoon characters (our old logo had this and we are trying to steer clear)
2.Nothing to stuffy but classy. We are a fun company but want people to know we are professional at the same time
3.We would like the words “Catering & Events” smaller than Concepts.
4.Some part to be script
5.No color combination of Red, White, and Blue
6.Please no Stock logos or photos
7.Clean and easy to read, as it will be put on other materials including shirts, stationary, vans, etc
Attached is our old logo that we want to be as far away from as possible. We have also included some logo samples that we have received from a few people. None of these speak to us and what we do.
We are completely open to different color schemes so please feel free to experiment with different palates.
Logo Versions Needed:
EPS (CMYK Color)
Tif file (CMYK Color)
JPG files (3 sizes = Normal, Medium and Small)
JPG file (Grayscale) - 300dpi
PSD file (RGB Color) - 300 dpi
AI File (CMYK Color)
Gif (RGB Color) - 72 dpi
PNG (RGB Color) - 72 dpi