Target Audience: Millennials and Gen X Families 45 and under.
Values to Communicate: Trust, transparency, inspiration, change. The logo should feel rooted in history (i.e. we have been around for a while and know what we're doing) without feeling old and irrelevant.
Quickly visit mcccanada.ca to get an idea of the branding for the main MCC brand. Also take note of the old MCC logo provided in the samples (the brown one). Between our master brand, the old logo, and the samples provided, I hope that is enough inspiration to create something that bridges this different source material.
Project Background: This logo will represent our new monthly giving campaign called "The Comittee."
It seems that every time we turn on the TV or scroll our facebook feed, there is another catastrophe in the world. A famine, or earthquake, shootings or war. It never seems to end. You want to help, but with so many needs it’s easy to become overwhelmed. It’s hard to know what cause or need to respond to and how to make a real difference.
For nearly 100 years, Mennonite Central Committee has been tackling the world’s challenges head on, recognizing that complex problems require creative and innovative solutions that have a lasting impact.
With this program, we’re inviting our constituents to join a group of people who are responding to the needs of the most vulnerable people and communities around the world.
By joining “The Committee”, our donors are not choosing to support one single issue (like clean water, or building school). Instead, they are helping MCC directly, trusting us meet short term needs and provide long-term solutions in over 50 countries throughout the world with the tools they need to thrive.