DEMOGRAPHICS - Target group women, ages 20-55, college educated, single-engaged, foodies, love to watch HGTV and Food Network.
The winning logo will be unique, eye-catching and of high recognition value. You are absolutely free on how to achieve that. Simply make sure the logo represents high quality and design.
Regarding the typeface we researched some font on fontsquirrel.com (Kingsthings wrote caps, Aquiline caps, tangerine bold lower case, lemon chicken). Weights from both light to bold are fine, it simply should be in harmony with other design elements (if any).
Regarding colors you are almost free again. Colors like burnt orange, brown, beige, woody tones or combinations /shades thereof are fine. If you choose to use multiple colors make sure they fit well together and do not look cheap. Remember the logo should look good on dark wood backgrounds and have enough contrast.
It’s important that the logo has a high recognition value. If you decide to use graphical elements make sure they are of high quality using simple and clear shapes. Playfulness, elegance and warmth are welcome.
Do not focus too much on the fact that we are a bakery. Focus on high quality and make the logo stand out.
We need a vector version of the logo (Illustrator ai or similar) and a layered bitmap (photoshop-psd or similar) version of high resolution.
Note: If on day 7 the logos of multiple designers are on par, we will give the prize to the logo that has been introduced first.