E-Car is the UK’s first entirely electric pay-per-use car club, designed to provide community members with the convenience and flexibility of a full-sized private car without the high cost of owning one.
Why someone would use E-Car: save money, want to lower their carbon emissions, need for occasional use of a car (when public transport does not suffice), use as 2nd car for family, occasionally have the need for a larger vehicle.
Our Aim is to increase mobility while reducing travel costs and emissions.
Age Group: 25-40 years primarily but the customer ages will range from 23-70.
Early Adopters and Early Majority Adopters, educated, varied income bracket (primarily middle to high income families), dual use: business and personal, gender: mixture, geography: urban.