This is a new concept for a subscription based service targeting 8 to 13 year old users. Our marketing and value proposition will be aimed at their parents BUT the logo and service will need to look super cool to the kids!
Users (kids) will be able to read current affairs, daily news and sporting articles before being asked to answer a series of questions (recalling an understanding of what has just been read). Point score / rewards program.
The name of the business is Educate Daily
The logo and the domain needs to reflect eDaily.com.au
Our target subscriber base are again kids aged between 8 and 13 (via their parents).
The eDaily logo needs to be in tune with this age / demographic.
The 'e' has to incorporate aspects of educate, elearning and fun!
Keeping in mind, if we called the business Educate Daily no kid would want to join / participate. Make it a very cool / enticing 'e' and overall logo. We need to add some character / personality into the design and possibly even a site mascot!
Please think about making the 'e' it's own animated character / mascot. Complete with arms and legs but still easily identifiable as an 'e'. This mascot could be standing alongside the word Daily? Over to you...
P.S. I have just googled eDaily and have uploaded a picture from a newspaper in Naples. I think something like this would be fine if I was going to target older users BUT again this needs to look fresh, cool and engaging with an audience that probably that is more connected with Video Games and Cartoons