our customers pay a premium price for an excellent service, so we want a design (primarily for website) that inspires confidence in the students' parents.
The language we teach is 2000 years old, yet the way we teach is very modern, so if you can somehow address both of those, great!
Meaning of the name: I am the egghead, very experienced private school Latin teacher. Parker is my dog, who is charmingly out of control and drops dead animals at my feet while I'm trying to work. I'll have a few photos of him on the site, perhaps even on the homepage, to add charisma and give a fun feel to a serious business. I've included a pic of him.
My competitors have very cheap do-it-yourself-in-5-minutes sites, so i'm looking for a classy, elegant logo that blows away the competition. "Egghead & Parker" carved in Roman style might work -- then again, I actually trust you folks to have better ideas than I will, so follow your inspiration! The included slogan will be "great Latin tutoring, online", but Egghead & Parker should be bigger and bolder than "great Latin tutoring".
Our target group is wealthy parents (usually moms) who want the absolute best education for their kid, and would rather pay a little more than waste time with a half-assed tutor. Most customers are from NYC, but they can be from anywhere.