The old/existing logo is visible at http://www.energydemocracy.tv
For the web tv show, I am going to use the social videoplatforms, as well as my own, using the solution from http://www.23video.com
The tagline is: Energy Democracy TV - renewable energy at your fingertips
The target group is young,15-30, (and young minded), green-minded, both German and American (and potentially global), engaged in social media, engaged in environmental issues, well educated / studying, equally distributed female/male (that is, more female than typical for this male-dominated field), first-movers within web-technology,
Further description: see upload.