Here are some pointers to help you be successful in this contest:
For the mark, we are looking for simple/quirky concept with simple lines. And incorporating a child into the the mark is probably a good thing (although if you have a stronger interpretation, feel free to propose whatever you think).
If your concept involves a child, please make sure he/she is a young child (anywhere between 5 -> 14 years old) and "kids go whoa" essentially means A child going "woowww cool" in a surprised way after receiving a gift".
Perhaps a hat can help show it is a young child and not a baby.
The most important thing is to keep the mark clean and use geometric simple shapes/lines/white space to show the concept.
Some adjectives that should describe the feel of the logo:
Clean, modern, friendly, quirky, playful but not childish (demographic is parents).
Here are some examples of nice marks that have the "feel" we are looking for (we also really like the style of them all):
Good luck to everyone :-)