UK online retailer of eco-friendly quality wooden toys
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The logo attached is existing. It does not communicate our core values and looks 'plastic'. We need a logo that represents eco-friendly, ethically sourced quality products, traditional values. Our typical customer is a middle class parent to whom these values are important and who is making a concious choice to select safe, fun, educational (predominantly) wooden toys of high quality that can be passed down from child to child.
This logo will be the basis of a redesign of our website http://www.kidstoyworld.co.uk.