Looking for flexible logo - one that incorporates the Kitces.com website name (see current http://www.kitces.com), the "Kitces" name on its own, and something that can be abbreviated down to a standalone single letter K in a similar/complementary styling. The "Kitces.com" version will be used for main website banner, the "Kitces" version for some printed marketing materials; the "K" logo as background for webinars, presentation materials, and select other digital purposes. I suppose this means in essence the anchor to the brand is the "K" but capability to expand it to "Kitces" or "Kitces.com" should be incorporated into design & font. Please be certain to use a font that I am able to use across my materials.
<p style="font-style: normal; line-height: 12.666666984558105px; font-family: sans-serif;">Would like a logo that is color-reversible, blue-letters-on-white-background and also white-letters-on-blue-background, to allow for flexibility in use.
Including the tagline is OPTIONAL, not mandatory. However, the logo should convey some kind of "moving forward" or "advancing" imagery that supports the tagline and brand.
Labels associated with the Kitces brand include Knowledge, Authority, Nerd (see http://www.kitces.com/blog), Well-researched & thorough, Thought-provoking & iconoclast (in addition to the imagery of the tagline).