KUKShades Logo Design Brief.
The look and feel of the logo is that of a relaxing summer day, the sea meeting the sand on a beach. A solitary parasol standing in the sand.
The “KUK” initials I would like in uppercase, in a Mediterranean blue colour, with the kick of the first K sweeping underneath like a wave. The wave just needs to be suggested, not necessarily literal. Font: Clean nothing fancy, arial or similar.
The “Shades” half of the name I would in a font that represents handwriting – as if signing off at the end of a postcard. The S needs to be in uppercase. The colour of the word Shades, I would like in an orange/sandy colour.
At the end of the name I would like a representation of a parasol/sunshade, standing in the sand, angled as if casting a shade over the end of the name. It needs to be a representation, like a doodle/sketch in black ink. I am open to suggestions with the colour of the parasol as I’m not sure if the black will be too sharp a contrast. Please try with grey or blue. Possibly a hint of a shadow cast too – if I could see options with and without a shadow that would be good.
Looking forward to seeing the suggested logos, thank you.