Company Name: Language Monkeys
Our Slogan: Inspired learning through play and interaction (we’re thinking about shortening this and adding "language" to it)
Our classes are play-based, with lots of games, music, arts and crafts, dance and movement involved. They are not your typical “classroom” environment. We wish to convey the idea of it being an activity which is practical, dynamic, fresh and fun which will give children a head start for their future education.
Industry Type: Education/Leisure
Top Things to Communicate Through Our Logo Design:
1 Educational yet fun (or maybe the other way round!) 2 Clever 3 Innovative (there’s no one like us) effective. 4 Affordable and professional
Our Target Audience: (1) young families, possibly educated parents who have themselves travelled abroad and understand how important it is to learn a second language when young, the benefits this brings, not only from the communicative point of view but also from the cognitive point of view. These are parents who want their children to do well at school and in their future careers.
Also, the classes are also a way for parents and children to meet friends and socialize.
The logo must appeal to both grown ups and children, as parents are buying the classes but the image is going to go on t-shirts, CDs, stickers etc that should be appealing to children.
(2) Nurseries and schools
We Like These Designs. (fonts, colors, style):
Traditional children’s designs: Lego, Sesame Street, Baby Einstein.
If they can be considered logos, we also like Toy Story, Monsters, Nemo, the Beatles, vintage looking designs, Japanese cartoons
Our Design Will Be Used On: Web, Print Media and learning resources, clothing, stickers, CDs. We need the logo to be flexible so taken that a monkeys or several monkeys are going to be involved, these should be in different positions, expressions etc. (see in notes below)
Our classes are play-based, with lots of games, music, arts and crafts, dance and movement involved. They are not your typical “classroom” environment but children get to sing, handle puppets, put their hands in “mystery” bags and create art projects to reinforce the vocabulary learnt. We don’t want to suggest the idea of heavy, traditional tutoring but more of having fun while at the same time learning something useful. Something to take home and enjoy with all the family: learning songs, playing games, etc.
We wish to convey the idea of it being an activity which is practical, dynamic, fresh and fun which will give children a head start for their future education.
There are lots of ape logos about, so ours should be easily recognizable and stand out from other “monkey” logos, especially the ones which sell chidren’s products such as “monkey music”, “little monkey signers”, “monkey bizness”.
The look compared to other “monkey” companies:
If we take the little monkey signers and the monkey bizness logos, both of them have the same colour range (orange, brown, green), kind of a jungle feel to it, so maybe we should make it different colourwise? Not sure about this, as the “monkey music” monkey is pink and it looks rather odd. In general, we don’t like the monkey music logo.
If we are going to have monkey(s) in the logo, as we are going to be using it and other monkey art work for our printed material and web site, maybe an idea could be to have the same monkey or maybe several monkeys with different personalities to communicate the idea of what we do in the classes: arty monkey, playful monkey, singing monkey, dancer monkey or wearing different outfits, such as pirate monkey, princess monkey.
They could lead the way through the web site, pointing at things, looking at things, hiding, etc.
Something in the way http://www.tattybumpkin.co.uk use different characters of similar look throughout their web site.
All these monkeys could be a representation of children, maybe different ages so children can identify with them, approachable, friendly and clever.
We have to integrate the idea of foreign language learning and communication as well of course!
While we have the idea of having some sort of mascot to use throughout the site this is not a pre-requisite of the logo. So, it is quite possible that the logo may not contain the mascot but the mascot could be a separate, yet related addition.