Our organisation: We are currently a small real estate agency (4 staff) with a local shopfront in the suburb where we live. We compete against large real estate chains. They are generic, corporate, high turnover operations using size and familiarity to attract.
We currently have a cheap, homespun, unsophisticated image which does not match the substance and importance of our business. We don’t like our current brand in any way shape or form. It is time to re-brand our company. So we are changing that image to become a major brand!
We are rebranding to more clearly explain our business as a significant, specialised service for the local area. Our company serves our local community. We live in that community too. In Australia that’s called being a “local”.
As ‘locals’ we are more connected and more personal because we are part of the local community. We are looking to bring about a return to past traditions when the ‘local real estate agent’ was the most important and recognised choice for selling property. Our new business name says a lot about who we are and how we wish to be perceived by our audience. We are looking for a logo to show that off clearly.
Target Audience: Local home owners ranging from young couples to elderly widows. They are mostly middle to high income earning families.
Our audience will view the logo online in major real estate portals and our website plus numerous print material, office and property signs.
Houses, land, units.
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Specifically our logo will need to look good on the following signage: Real Estate signs (1200mm x 900mm), promotional tent, awning, side of building, rooftop and office open A frame sign.
Please read attached file about the local agent. We are selling real estate but what we are promoting is tradition, local pride and connection. We do not need the look and feel of real estate agents as much as we want a classy and classical, professional, hand crafted, bespoke, specialist identity. Our desired identity might be described as:. Exquisite ambassadors for Local Pride.
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