We offer narrative and culinary experiences to help foreign travelers discover the local culture of the country they visit through food. Specifically,during a few hours travelers can watch a local chef prepare a typical meal, participate in the preparation if they so wish, and listen to a story teller who builds on the ingredients, techniques, etc... to tell stories which relate to the local culture in all its dimensions: arts, history, sociology, science, etc...
At the end everybody shares the meal together. The experiences extend to local drinks, cheeses, or market visits but always include both culinary (taste) and narrative (culture) experiences.
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Audience: originally native english speakers traveling outside of their countries (e.g to Europe or Asia), either as tourists or expatriates. Typically 25 to 65; with a combined interest in food and local cultures.
The brand will quickly extend its reach to Japanese and other travelers.
The brand has global ambitions: both in terms of the travelers (e.g Americans, English, Japanese, etc...) and the locations where they will experience Le Foodist (France, Italy, China, etc....)
The slogan is: Helps travelers discover culture through food. It can be incorporated, does not necessarily need to be (designer to see what is best; ideally to propose both).
Note: the logo provided is not meant to be directional
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