The logo needs to say the name: Life Manifestos
...as well as the tagline: Proclaim Your Passion
Proclaim Your Passion
I've uploaded two manifestos to give you a more concrete idea of the concept.
I want the logo to match the Elegant Themes eStore theme right out of the box, so I don't have to customize the graphic design of the theme.
Here's a theme preview: http://www.elegantthemes.com/demo/?theme=eStore
It's difficult to tell you demographic info because each manifesto appeals to different audiences.
For example, the family one appeals to mothers. Entrepreneurs are a totally different audience. I have another one that appeals to artists/creators, which is also a different audience.
The one common thread is passion: Anyone who buys any of these will be a passionate, purposeful individual who knows who they are, what they're about, what they want to accomplish, the legacy they want to leave.
It needs to communicate passion, purpose, legacy, creativity, vision, dreams, guts, grit, determination.
The manifestos are works of art, and the logo needs to reflect that.
Elegant, artistic, classy, modern, fresh.