Our brand “Live Well” represents quality and healthy living. We want to convey youthful energy, with an luxurious yet affordable brand where people can go to enhance their lives and experiences.
Ideally, the logo for LiveWellSports includes elements and/or people from three areas of the outdoors:
Snow: snow capped mountains / snowboarders, skiiers
Water: lakes, sea and surfing / boaters, surfers
Land: trees, camping, biking, hiking, and running / campers, hikers, bikers, runners
Bonus points if you include subtle elements from multiple areas, while keeping a simple logo concept. For example, you could include a mountain element, lake element, and tree element.
You can optionally put “LiveWell” on one line, and “Sports” on the second line, but LiveWellSports on one line may work as well.
Sample logos we like are attached. Some similar companies are REI.com, Backcountry.com, and evo.com.
Target Audience: Active adults and adventure sports seekers, typically between 18 and 40.