There have been two major directions thus far with regard to logo ideas. (1) The notion of using a wax seal with a large 'M' in it and Make Your Mark Consulting printed in a circle around the 'M'. (see attached. Grey is favorite.) (2) The idea of using punctuation marks ... They help to communicate a statement, strength, uniqueness and ownership. Marks include question marks, exclamation marks, trade marks, service marks, beauty marks, etc. These are only ideas. We hope the designer will make his or her 'own mark' on a potential logo.
Words that the business will invoke:
Warm and approachable yet strong and results-oriented
Partnerships with customers, highly communicative
Worthy, valuable investment
Youthful yet experienced
Gives off the impression that it is bigger than it is
Long standing commitment - Loyalty
Likes:Deep (brown) red or strong palette of colors possibly muted, Simple logo with words and an icon, legible and professional fonts, possible use of a compass knot (denoting direction and planning), something that will flow nicely into a business card, website and letterhead. Samples attached.
Dislike: Too many colors (one or two max), 'Over' design or too many words and icons, pastel colors, whimsical theme, no cartoons, clip art or shading/flip of letters.