MarketingChefs is a new website in Dutch and English. It's about marketing (mainly digital) whereby the customer experience is at the centre. MarketingChefs will provide solid advice in blogposts, webinars and so called "Marketing Cookbooks", being eBook. We chose the analogy of a restaurant and chefs as in Master chefs because we want to show we know how to help our visitors (being marketers) perform better by good recipes for success. We want to make our visitors and customers MarketingChefs as well. I would go for a professional, yet modern and tiny bit playful design. We are looking for a general logo (whereby obviously the "chef"/food/top restaurant/recipes) can come into play and the same one for the cookbooks but then with a small change in the graphical design. We like Web 2.0 and some illustration but not over the top. No full images of cooks for instance.
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