I am an independent marketing consultant. I have been asked to present ideas for a strategic culture initiative for a lending agency. I want to represent my ideas with great graphics and clarity. The 2016 logo is attached, but it feels tired and boring to me.
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I've been asked to help a lending company come up with a strategy to for their 2017 internal culture project titled: BECOMING OUR PERSONAL & PROFESSIONAL BEST IN 2017. I will be designing a campaign for the President of the company on how the organization can help its employees achieve progress in 6 key areas:
Faith & Community Service
Fun & Recreation
Family & Relationships
Health & Fitness
I will be presenting a powerpoint to the president in a few weeks with my ideas, but I believe in the importance of conveying things beautifully with powerful imagery and powerful logos. Their current logo for the campaign is tired and stuffy. I would like to present my strategy with a new logo for the campaign as well as with icons that build on the same feel and theme throughout for each of the 6 areas. I like the idea of each of the sub-logo icons playing off the campaign logo, which I think could also better tie into the main company logo.
I've attached the company logo as well as the 2016 campaign logo and the company fonts for tools from which to draw. You can see their old presentation was stale and boring. The main thing I will need is a great logo for the project that works with and w/o text so that I can also use as watermark for other pages. I created some icon examples that can work for each of the different categories on which we will focus. I need a logo that refreshes, adds energy, and a bit more millennial appeal to this stale idea. I also uploaded my work in progress on the powerpoint. MY MAIN NEED IS A GREAT LOGO FOR THIS CAMPAIGN: Becoming Our Personal & Professional Best in 2017. I would like a design that is more hip and current graphically and text, and could also communicate the project if it was just represented as the graphic, watermarking other pages.
Below, I've attached supreme's main logo and just icon as well as last year's boring logo, the powerpoint I'm working on and the icons I created for the campaign for the different initiatives.
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