Both Sides Of Brain is a consulting company which helps people see beyond today’s world and to Discover the Future and possible pathways of how to get there. We create a space to help them become unstuck from today’s world, and "links" and activates both sides of their brains to create outputs which are the entire 360 degrees of the future product (may be a physical product (e.g. "car" (or what tomorrow's "car" might be ) or an organizational culture) experience. The pathway of how to turn the ideas into reality will be from today to 30 yrs out
Target audience: (1) smaller entrepreneurial companies or (2)teams from larger companies, (3)NGOs to help them move their brands or organizations beyond today. Global mindset.
Key Themes of Logo: I need it to be on easily translatable from my website to twitter to even a shirt. So...
1. Clean & Surprisingly Obvious, yet different/distinct,
2.Futuristic, Global& Beyond to OuterSpace (Outer-space stimulus), [journey]
3.Bridging & intertwining creative and Technical (right and left sides of brain. rope bridge, spirals stimulus)) to create bridge to future,[journey]
4.Bursts of Ideas, Divergent and then Convergent, Transformational, Disruptive
Colours: Black background (outer-space), bright primary colours for center part symbolizing ideas radiating out (nebulus picture and spirals transcend all cultures) Black, spaces of white, primary colours Blue, Red Yellow, Orange, Green,