Miami Beach Body is a brand of a company named Miami Beach Brands. This company Miami Beach Brands, owns other 2 brands: Miami Beach Suntan and Miami Beach Power Drink. We want to maintain the Corporate image consequent within all the brands.
These are new brands.
The logo needs to be conceptualized to be used as an important part of the products labels design later on, for the public to easily associate the product with the brand and mostly to make a marketing use of the already famous Miami Beach.
We will also need later to include the logo in all collateral, advertising, stationary, catalogs, web, email, marketing materials, car wraps, etc
Logo should capture the feel of Miami Beach as well as fitness and body.