We sell heavy equipment parts to Mining and Construction companies. We specialize in parts for Articulated Trucks such as Caterpillar, Volvo and Terex. We also sell parts for wheel loaders, rigid frame heavy trucks, and compactors.
We really liked our current logo (attached), however "MIS" does not represent our company well since people know us as "Midwest Industrial Sales", "Midwest Sales" , or sometimes simply "Midwest". We like the "chrome" and "industrial" look, but it is difficult to work with without a white background (probably preferred) and just plain old.
Our target audience is mining companies and construction guys, so it should stand out that it is construction related and give a "tough" look to it.
EDIT : UPDATE.....
I have extended the contest. There are 3 or 4 designs that we like (4 star ratings), but doesn't appear to be exactly what we are looking for in this company
As mentioned before, we liked our old Logo but none of our customers really call us "MIS". We have a long name, Midwest Industrial Sales, and most people would refer to us as "MIDWEST".
Possibly doing the logo to reflect "MIDWEST" instead of MIS would be something that really grabs us...
We also would welcome ideas that incorporate a Chicago Skyline, or even possibly something to do with the heavy equipment / mining industries we deal with.
I thought the designs with the "Bolt" in it and the one with the Gear around it were great ideas, although the design themselves wasn't our favorite.
Thank you and hopefully we can find something with the contest extention.