We want the logo to express different moods. For example:
happy, sad, sitting down etc (see the file for other ideas we want to see him doing)
Also keep the logo modern, relevant and playful. We want the logo to be neutral so blues or if you can show us it working using purple go for it. For the items the logo might hold, e.g. pen, paper, shopping etc, you can colour these any required realistic colours.
Show us your ideas and any other possible options you envisage. Also the drawing is just a sketch of how we see him. Feel free to change this slightly if required if you have better ideas, we are very open to better ones. So, go for it.
The logo is to target all ages, genders and nationalities. We want him focused on food, allergies and give him some attitude. We dont want boring.