Saturday notes: 5/11-- prefer sans serif font--like the use of NE as a separate element-- as the focus is really on INTERACTIVE (vs the NE)
-liking the sans serif typography- but not sure about the rounded E-- might be too soft.
- would like you see less of traditional compass iconography-- and more digital; GPS iconography---
- perhaps you can work in a GPS map silhouette (line outline only) of NYC with a pin drop on NYC to signify company is in NYC. The pin drop could be the "A" or "I" in interactive -- see if you can explore that...
or anything close to that thx :)
- need iconography & iconic lockup to be used CMYK, knockout and b/w
I like the compass but am not married to it... I like that NE points to the upper right because that is where you want your business to be on a graph.. I like simple and bold, memorable but clean
I would also like to see some pure typographic treatments using NE or North East or perhaps using the NE in the graphic somehow..
Logos I like are apple (its clean and simple) Nike, puma.. Logo should look good in black and white..
I like modern colors simple and clean (white, black, blue, gray)