We want a clearly communicating logo which provides long term brand establishment among our clients. Our logo will be seen by millions on a monthly basis and it should certainly appeal to larger crowd.
Ideally we would prefer a logo with a symbol or a sign along with the name "Ojas" and the name should be conveyed fully and clearly.
As this logo will be on business cards, letterheads, brochures, website, online advertising, banner ads,billboards etc we would be prefer brighter colors other than black so that the name and the color are distinctly visible and appealing.
Any symbol or signs presented should be to the left of the logo.
Ideally the logo should fully use "Ojas Advertising". "Ojas" should be prominent and visible. The word "Advertising" should be downplayed in size and presentation. If the word "Advertising" is intrusive to the look of the word "Ojas" the designer can use discretion to remove this word from the logo.
The logo style and presentation should not resemble any industries other than Advertising. There are certain styles that go with restaurants, computers, mining etc and we do not want to confuse the space by incorporating such styles into our logo.