We are a start-up e-commerce company who will be marketing a variety of products, initially on Amazon, and ultimately across other platforms such as Shopify. Although our initial offerings will be loosely categorized as toys and games (learning aids for children with disabilities for example), we will eventually offer products that span a range of categories. The common denominator will be our desire to design and/or source items that provide solutions to the everyday challenges people face. Whether it's an ordinary baby boomer who find themselves struggling a bit to accomplish the tasks that used to come easily, a cancer patient undergoing chemo treatment, the parent of a child with autism, or the child of a parent who has is beginning to show signs of dementia, we hope to offer products that will make life just a bit easier.
Given the broad range of products and consumer demographics we'll be dealing with, we'd like to have a logo that is very simple and somewhat contemporary - and that will look good on any product regardless of size or color. We were initially thinking in terms of a wordmark only, but then saw a piece of clip art we felt was very appropriate. We'd like to be able to use the two components independently enough that one doesn't always have to be placed in exactly the same position relative to the other. In other words, on our packaging we would probaly like the graphic centered just above the wordmark, but the size or shape of some products might dictate that we locate the graphic prominantly and the wordmark less so - or vica-versa. I truly hope that makes sense and doesn't violate the rules of good design so much that no one will want to participate. I know we'll have to be careful to avoid negative branding consequences.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
We've assumed the name of the company and the graphic would be close to #000000 and #FFFFFF simply so they would work on any product or packaging, regardless of color. I don't think we're opposed to a splash of color that would accomplish the same goal, however, such as the middle square in the green palette above. Also, if a designer feels a middle gray would work, I'd definitely be open to seeing it.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Memorable wordmark, clever graphic. Simple, bold. Like the color palette very much. We need something that will work on products or packaging that is light or dark. My assumption was that we'd stick with all black and all white, but I have to admit this splash of green is nice
Very lean. More attracted to the font than the graphic.
Like the font in all caps. Feel ours needs to be all upper-case as well.
Like the modern feel of the font and the strong graphic. The creamy background is nice, but I feel we need something more in the way of a separate wordmark and graphic that can be used independently if necessary. Perhaps that breaks with the definition of a logo, though.
Really appeals to me in a linear sense. Like this font very much, but feel our company name will look better all upper-case. maybe I'm wrong, though.
Sometimes black on white (or vica-versa) is hard to resist. Really like the way negative space could be used with this logo.
I'm very linear. I like balanced geometry. Not wild about the color of the graphic, but that's just me. Really like the way the designer has been able to use lower-case without the "t" looking awkward.
We have chosen to go with the logo design only for the time being in order to preserve as much capital as possible for our first product launch. We like the idea, however, that we would have the ability to return to the same designer to further our branding efforts in the very near future. UPDATE: It occurred to me that for this to be considered a logo project, the company name and the "hands" graphic might need to be anchored in one file, such that the hands graphic wouldn't be able to be used independently, nor would the company name. It makes sense to me that if the hands are centered over the company name (for instance) in the logo, then for continuity of branding, it should always be shown that way. I was simply concerned about fitting it on smaller products, such as a pen or pencil for example. I'm certain we will find a design that we're delighted with, and look forward to seeing our options!
Destacado en la lista de concursos lanzados
Hemos encontrado algunos concursos similares que podrían interesarte