We're a chronic disease management platform for children and their parents. We use information from chronic disease experts and veteran caregivers to create a simple and manageable experience for the parent.
The key is that we help parents to feel that they have gained more control over the care of their children. It's pretty overwhelming to find out that your child is sick, and we'd like to establish a sense of calm in the center of the storm. Parents need to feel like they can trust Folia to help them manage one of the most stressful pieces of their lives.
Our target audience is the parent segment, with some emphasis on moms, in the 25-45 age-range. We're starting sales in New England and the Mid-Atlantic, but plan to expand nationally.