PEAK Experiential is a brand marketing and communications firm with focus on the beverage and active lifestyle industries with focus predominantly on integrated marketing strategy, brand activation and experience design. We help brands find ways to better connect with their consumers during life's activities and via great "earned moments" (think Apres Ski) and commercialize those opportunities. Perhaps its a cold refreshing beer after a hard paddle out in the waves or epic day on the slopes. Our work ranges from the world of nightlife with alcohol and spirits brands to action and professional sports marketing. Our target audience are the brand managers and corporate stakeholders of current and up-and-coming brands that appeal to this Millennial heavy consumer target as well as the brand, strategy and media agencies that represent them.
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Inspiration might be a more modern version of 1970's style suntan lotion bottle, a progressive version of a 1960's ski resort / mountain patch, 1968 Olympic podium Black Power salute and/or Sex Wax surf wax label. We would prefer no literal "Peak" in the logo, i.e. it should be peak-of-a-mountain or peak-of-a-wave agnostic, however still want to have an alpine or ocean ("sea & ski") feel. Sun or sunbeams are ok but not at all required. More modern and progressive yet simple design, highlighting "PEAK" vs. "Experiential" is preferred. No Purple coloring, please.
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