I am a consultant for the internet space, helping start up businesses and also publishers. The key theme is taking ideas or concepts and turning them into successful businesses.
I have people make rapid changes, iterate to become successful and most importantly impress end consumer users.
Would prefer a limited number of colours, needs to look professional rather than too consumer brand. Font needs to be professional rather than soft or cartoon like. Yet at the same time this is a modern, young, fresh business.
Creating something from lots of random ingredients is a key thread.
Perception = Reality means:
- if someone THINKS something is good or bad, it is. Even if it is not as good or bad as they think, it they think it it becomes it.
E.g. you think a BMW is GREAT. Actually it might be just good, but, Good becomes Great as you change the way you assess to think.
Or another way, You think you are Good at something, you're likely to become good at it. think you're average, you're going to be average!
If people believe, they can become...