PivotGuild facilitates quick and urgent change via training, business development services and supportive community for entrepreneurs seeking breakthroughs. The "pivot" is the point at which a leader recognizes the need to obtain new skills, strategies and relationships in order to evolve and thrive. The Guild is the community of professionals committed to accelerating the progress of these ventures.
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Our targets are entrepreneurs and small business owners who are motivated to change in order to grow. Their ages, ethnicities, gender run the gamut but generally they are open-mined, creative, resourceful and digitally-savvy. The pivot concept is about transformation - taking a company through one specific change or a series of changes to arrive at a more sustainable / competitive position. We can envision graphic depictions of a before/after nature or one implying gradual evolution or stages of growth. We prefer something simple and symbolic rather than literal. As for the guild - we do not want to see any old-fashioned crests or badges or coat-of-arms. We are using the word guild as twist on a community of artists and professionals who are expert in their fields. Again, we'd prefer something abstract or symbolic to suggest community and cohesion rather than something literal. We are open to a typographic expression of the name PivotGuild or a symbol-logo that combines with the words. It's likely we'll have a slogan- tag line at some point soon but don't have it finalized yet.
PS We are headquartered in Boulder, Colorado - a very progressive community with a vibrant entrepreneurial and creative population. Onsite services will initial focus on folks from the Denver-Boulder corridor but since we will have a significant web-presence, eventually services will be offered online as well.
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