To help you get started, I included two mockups of the logo to use as a reference point. I used two different fonts that I had available in MS Word for these mockups. Please utilize the mockups as a guide but don't let it limit you on your creativity with coming up with unique designs.
I like the idea of utilizing a target with crosshairs or something similar for the letter "O" in the word "PRECISION". However we have to be careful of trademark issues with the Big Box Store "TARGET" and their logo, so please do not make it look like theirs. The example target with cross hairs that I used in the mockup is distinctly different than TARGET's "target". Please take a look at http://www.target.com to see what NOT to do. The target can also be done in different colors to differentiate it from their logo as well.
I would also like to see variations with and without a laser used in the design. It would be cool to see a blue, red, or green laser in the design that comes to a sharp point. The fine laser could also go through the word precision into the target and beyond it or have it below like I have mocked up for you. I'm not a designer, so I was not able to manipulate the blue laser in the mockup to show the tapering effect. Again, these are all just ideas, so please use them however you see fit. If you have a completely unique idea that jumps out at you when contemplating what could be done with this project, PLEASE INCLUDE THE DESIGN FOR ME TO SEE! I will comment with lots of suggestions and ideas as I see designs come in to move you in the right direction quickly towards a finished product.
For the font, I would like to see many different varieties as well as using all capitals and also both capitals and lower case. I like a clean, crisp look that's modern. If you think a different style of font would look good, then please include it in your submissions.
It would be great to see some cool, modern looking 3D designs as well.
The company is "laser focused" on measuring every aspect of a marketing and sales process designed for its clients. PRECISION is the all encompassing word to describe how we work. Every detail is taken into account. We don't leave anything to chance. This precision philosophy is the professional image I want to portray in the logo for my company.
Finally, I also included 4 example versions of the logo for the POWER MARKETING CONSULTANTS network. This is a network to which I am affiliated. Their logo is simple yet very effective, so you may model after it as well. Please do not use the eagle or the word "POWER". I need my final logo to be in these multiple color formats as well, for print, web, on clothing, and other non-flat surfaces. For example: color, grayscale, black, and white. The logo must be a vector based logo in AI (Adobe Illustrator) or EPS format.
Thanks and I look forward to seeing your designs over the next week!
President, Precision Marketing Consultants