Hello finalists and welcome! Firstly please accept my apologies for having disappeared for a few days, mostly for reasons that have nothing to do with the contest.
However, the time has given me a chance to re-evaluate what I am trying to achieve with my logo, and ironically the design I like best is one I can create simply at home. I don't regret the contest; in fact it was necessary for me to see some of my own ideas realized on the screen, as well as some of the other submitted designs, to realize what I am looking for, which is a classic text logo whose values are sharpness, accuracy and simplicity.
Please look at the 4 files I have uploaded. They are all the same design. The brand name is in Perpetua Titling MT and the P and first S are some 33% larger than the rest of the letters. I think the line adds sharpness, but only if it is a simple, thin, straight line. The slogan is in Arial. If I had to go with this basic design I would be happy, but there is a final round and so I am open to variations on the theme, but without straying too far from the design I have uploaded. I will also need 2 basic versions, one with the TM symbol and one without.
The other aspect is color. The basic logo is black on white, but I have been experimenting with Chrome (E5E4E0) on black and white on dark grey (1A1A1A or 2A2A2A). I'm sure that there are better variations of color.
That's it - not necessarily the most creatively challenging of contests but that's what I need.