- We provide soundproof solutions for residential clients by supplying and installing secondary windows.
- Our customers are residential property owners who require peace and quiet for themselves or their tenants, and who may require one or more windows in a property improved.
- What we don't do is any other building work out with our core business i.e. soundproofing.
Core Marketing Message
- We offer peace, quiet and tranquillity
- Our soundproof window solutions will block out all unwanted noise, helping you to relax and to enjoy a good night’s sleep. We promise only the quietest window solutions.
- We help home owners who are struggling to keep noise out or to keep it in.
- Imagine a solution that will not only block out unwanted noise but that will save energy and will save you money on heating and cooling.
- At Quash we really care about your needs and provide a friendly and hassle free installation. We provide the quietest solutions at an affordable price.
- We recently helped a customer who lived on Como Beach. They needed a solution that would greatly reduce freeway noise, insulate their home from heat and cold and that was affordable. We soundproofed their windows and the customer is now absolutely thrilled and enjoy their new found comfort.
You’ll wish you’d done it earlier!
- Competitive Advantage /USP: Quash windows are the quietest. This is backed up with data but is dependent on the type of window already in place.
Supplementary messages / branding
• Household name
• SCA: Quash Windows are the Quietest
• Always accessible – need phone # etc on materials
• Informative – will educate on sound proof solutions
• Ex building company – extensive knowledge and experience
• We will always follow up
• No need to pull out existing windows
• Half the cost of double glazing and works better – the smart choice
• Soundproof your home, quash the noise of the environment
• Friendly, informative and caring - provide education and information - teach people what problems are and how to solve them.
• Gain Creator: people can't believe they didn't do it earlier. Sleep better - peace and quiet. Energy cost saving. Eliminate noise. Saves money on heating and cooling. Enables people to relax.
• Brand / customer expectations: friendly, educational, prompt, informative, caring, very professional, do a good job, can't believe didn't do earlier – and fun
• Emotions: peace, tranquillity, restful, quiet & hope
• How we operate: efficient, friendly, informative, good job, accessible, professional, easy to buy from us, hassle free installation
• Why will people buy from you: best product and cheaper
• Relationship: mutual respect, amicable, humorous, friendly
Mass segmentation by customer (Perth)
Customer 1: Wants to keep sound out: road noise, neighbours, dogs, traffic, public transport
Customer 2: Wants to keep sound in: musicians, theatre rooms
• 25 to 45 years old Male or female
• Good communicator
• Pay on time
• Don't hover during job
• English speaking
• Married with family
• Lives in Perth