Target Audience: Management (Executive and Middle), Board of Directors on a National and Global level, who are making decisions that are financially beneficial to their company, while providing security and value to their employees
Tagline: Collaborate Innovate Elevate
Logo: The image in current use is restrictive demographically, the company is now conducting business on a National/Global platform, and has outgrown the logo.
Color and Image should convey a positive message universally (possibly with a forward motion)
Competitors: Marsh (Marsh.com), Trion (Trion.com), Mercer (Mercer.com), Charon Planning (Charonplanning.com)
Designer must grant to the Customer a non-exclusive, royalty free, worldwide, irrevocable, perpetual license.
Design must be able to be tradmarked in the United States.