Ready47 provides personalized disaster planning tools and supplies to families. We help families to create a disaster plan, acquire disaster supplies such as Go Kits and Emergency supplies and develop plans for communicating with family and friends during an emergency event.
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The target demographic is families with kids. Most have no, or incomplete disaster plans. There are three phases to being prepared: Create a Plan, Get Supplies, Communicate.
The most important part of any plan is how a family will meet up, especially during the day when each member is likely to be in a different location. The second part is to make sure that each member will have the supplies they need to get through the period of distress. And, lastly, the family needs to know how to get the most current information about their situation and to keep family and friends informed about their status and plans.
Ready47 is a play on the numbers. Expanded, it is "We're ready for a 7.0 magnitude earthquake (or similar disaster)". The tagline is "Prepare Your Family". Would like some play with the 7 to communicate it represents a big earthquake.
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